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This
Coldwell Banker Seller Services 22-Point Guarantee is the commitment
that your Coldwell Banker Sales Associate will perform the services
stated below as part of the exclusive listing agreement on your
property.
AGENCY ALTERNATIVES
We will review the agency alternatives and representations that
are available to you and to potential buyers -- Seller Agency, Buyer
Agency and Disclosed Dual Agency. The representation of your interests,
and my role as your agent for the different agency relationships,
will be thoroughly presented to you for your consideration.
MARKETING ACTION PLAN
We will present to you a custom Marketing Action Plan -- a formal
written plan for marketing your property. This may include an open
house to be conducted when appropriate and as agreed to in advance
with you.
COMPETITIVE MARKET ANALYSIS
We will provide you with a current Competitive Market Analysis,
and will assist you in determining the most effective list price
for your property.
FINANCING ALTERNATIVES
We will show you various financing alternatives for buyers of your
property, and discuss the likely impact of each alternative on your
sale.
ESTIMATED PROCEEDS
We will furnish you with an estimate of the proceeds you can expect
from the sale of your property.
HOME ENHANCEMENT
We will develop a plan to enhance your property's ability to attract
buyers, as described in the Coldwell Banker Home Enhancement Guide.
COLDWELL BANKER ACTION TEAM
We will present your property to the Coldwell Banker sales team.
I will share with you the team's review and recommendations to help
you realize the best price obtainable for your property.
PROMOTION TO OTHER BROKERS
We will promote your property to other reputable, professional brokers
and sales associates in the area.
MULTIPLE LISTING SERVICE
We will prepare a plan for your property to appear in the local
Mulitple Listing Service. The information will be submitted by the
date we have selected, for the property's debut on the market to
achieve maximum impact.
PROPERTY
INFORMATION
We will make information on your property available to local and
out of town buyer prospects. Additional copies will be available
for sales associates and prospective buyers at your property.
DIRECT MARKETING
We will distribute promotional materials on your property to key
market areas to attract potential buyers.
COLDWELL BANKER SIGN
We will place a Coldwell Banker For Sale sign on your property,
to help generate calls to our office from prospective buyers.
ADVERTISING
We will review with you our advertising program -- including Coldwell
Banker Online™, our World Wide Web site -- designed to generate
buyer prospects for your property.
SELLER DISCLOSURE
We will present your written disclosure regarding the condition
of your property to buyer prospects to assist them in preparing
an offer. You will keep me informed of any changes in the property
and keep the information current on the disclosure form.
HOME WARRANTY
We will provide you with information regarding a warranty on the
operating systems of your house, to increase the marketability of
your property and help reduce your liability to the buyer.
MARKETING ACTIVITY REPORT
We will provide you with a Marketing Activity Report on a regular
basis to keep you informed of competitive market conditions, buyer
activity, and the actions we have taken to market your property.
HOMEFINDING PROCESS
We will review with you the Best Buyer® Guidebook to acquaint
you with the homefinding process that buyers are most likely to
follow, including financial qualifications, property selection,
financing options and closing procedures.
QUALIFYING BUYERS
We will seek financial qualifying information on all buyers submitting
a purchase offer. Our goal will be to pre-qualify or pre-approve
the buyer through a reputable lender.
PURCHASE OFFERS
We will review all purchase offers as they are presented, and we
will negotiate on your behalf to reach a purchase agreement with
terms that are favorable and protective for you.
CLOSING THE SALE
We will monitor and inform you of the progress of the purchase agreement,
including the satisfaction of all contigencies and conditions during
the entire transaction.
AFTER-SALE SERVICE
We will contact you after the closing to follow up on remaining
details or service needs.
RELOCATION ASSISTANCE
We will provide you with details about our relocation and referral
services, which are available to you at no cost, regardless of where
you are moving.
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